Set Your Ad Set Name – who are you targeting?.General housekeeping set up for our traffic campaign. Turn off the option for campaign budget optimization Build the Ad Set for our Traffic Campaign We have 3 options to create our campaign with the following objectives… We are looking for leads for our new Hydrafacial service! Once they provide this information they will be sent to a confirmation page. We will drive traffic to our promotional page and ask people to claim their offer by submitting their name, phone, and email. You have purchased new equipment for your Med Spa or aesthetic practice, you have a new Hydrafacial machine and now you need to promote this service so you can start generating your return on your investment, keep your team busy, and book more treatments. Choosing the wrong objective will lead to little or no results from your advertising campaign for your practice/business.įor example: How to Promote Your New Hydrafacial Service. You need to choose the objective that meets your end goal.ĭo not create an engagement campaign if you want people to book a treatment, or consultation, purchase skin care products, or take advantage of a promotion. What is the intent of the ad? What do we want the ad to do? Do we want leads, drive traffic to our website, generate sales, build audiences, and create engagement? We need to be crystal clear on the purpose of the advertising campaign that you are creating. Set The Objective (The Purpose of the Campaign) Keep reading to learn more! Let’s start at the beginning…the objective of your campaign. Are you looking to set up Facebook & Instagram Ads for your Medical Aesthetic Practice but don’t know where to start? Don’t worry, we’ve got you covered! In this guide, we’ll walk you through the steps of setting up your Facebook Ads and give you a downloadable guide that will make the process easier.
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